B7840 Strategy Formulation, Implementation And Evaluation Week 2.1 Custom Written Essays

By January 7, 2018Academic Papers

   

Assignment 2: Global Strategy Analysis—The Choice of Business

For this assignment, you will provide a description of the  organization that will be used for your global strategy analysis. The  definition of a business considers four dimensions: product (or service)  function, technology employed, target market served, and geographic  scope. Remember that the information collected and discussed here will  be aligned with the contents of the Required Assignment due in Module 4, and in turn with your final LASA project due in Module 7.

Complete the following, in a 3–4-page assignment:

 

  1. Identify a company that currently has international/global  operations and plans an expansion into a new country or a domestic  company that intends to expand its operations abroad.
  2. Explain the business, its mission, its vision, core beliefs and company culture.
  3. Provide a comprehensive business description, including its  industry, industry and business life cycle stage, the type of  organization, the needs to be satisfied with the expansion initiative,  ownership, current location(s), size, products/services, the strategic  advantage, and the legal structure.
  4. Provide the existing/proposed geographic scope of the business.

Your final report will be in a word document and be approximately 3-4  pages in length and utilize 1-3 professional sources in your research.  Your paper should be written in a clear, concise, and organized manner;  demonstrate ethical scholarship in accurate representation and  attribution of sources; and display accurate spelling, grammar,   punctuation, and APA format

Apply APA standards to citation of sources. 

 

     Grading Criteria Proficiency  Maximum Points     

Explain the business, its mission, vision, core beliefs and company culture.

 

Explanation of the business is clear, logical and complete. It  provides specificity in terms of mission, vision, core believes and  company culture.

8     

Provide a comprehensive business description, including its industry,  industry and business life cycle stage the type of organization, the  needs to be satisfied with the expansion initiative, current  location(s), size, products/services, the strategic advantage, and the  legal structure.

 

Business description is clear and complete. It includes details about  the industry and type of organization. Specific needs to be satisfied  are correctly identified and how the initiative will satisfy those needs  is clear and appropriate. Location(s), size, and the list of  products/services are succinctly presented. The strategic advantage and  legal structure are correctly identified. Reliable resources are  utilized in support.

16     

Provide the geographic scope of the business.

 

Geographic scope is clear and focused. It accurately states which  parts of the business operations face broader global issues, and  therefore need a globalized strategy to be developed in future steps.  Scholarly resources are utilized in support.

8     

Write in a clear, concise, and organized manner; demonstrate ethical  scholarship in accurate representation and attribution of sources;  display accurate spelling, grammar, and punctuation.

 

Wrote in a clear, concise, and organized manner; demonstrated ethical  scholarship in accurate representation and attribution of sources;  displayed accurate spelling, grammar, and punctuation.

8    Total:   40   

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