MKT5001 Assignment 3 – Part C: Your Marketing Plan

By May 19, 2018Academic Papers

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Assignment 3 – Part C: Your Marketing Plan (280 pts)

Assignment 3: Part C: Your Marketing Plan

Due Week 8 and worth 280 points

To conclude your marketing plan, in Assignment 3, you will describe the company’s, marketing strategy, implementation strategy, expansion plan, social media strategy, monitoring methods, and integrated marketing communication strategy.

Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.

Write a six to seven (6-7) page paper in which you:

  1. Develop the company’s branding, pricing, and distribution strategy.

  2. Classify the company’s major competitors as inter- or intra-

    competitors. Categorize the competitors’ major strengths and

    weaknesses.

  3. Develop the differentiation strategy in relation to the closest

    competitor.

  4. Establish whether the company’s intention is to be a leader or

    follower within the industry.

  5. Specify two (2) social media and / or media tools that you would

    use as you develop your plan. Justify each of your chosen tools.

  6. Suggest the integrated marketing communications that are most

    relevant for your marketing plan. Relate each marketing

    communication to your company’s advertising strategy.

  7. Use at least five (5) academic resources that address sustainability

    and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the

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