ASSESSMENT DESCRIPTOR OPERATIONS STRATEGY AND PROJECT MANAGEMENT

By March 19, 2019Academic Papers

ASSESSMENT DESCRIPTOR OPERATIONS STRATEGY AND PROJECT MANAGEMENT

Operations and Strategy Analysis of KELLOGG Company K (NYSE)

The length of the individual report should be 4000 words (+/- 10%), written in essay writing style, and should include:

1. A title page (including title, module name, matriculation number and word count)

2. A contents page with any sub-section headings and page numbers

3. Sanctioned body of text separate numbered heading for each element including

  1. An introduction

  2. A brief overview of KELLOGG Company

  3. A top-down strategic analysis of key aspects of the Corporate Strategy and

    Positioning, using one or several suited tools, resulting in a list with relevant specific strategic resources, capabilities, goals or actions. Where appropriate, alternative options/scenarios are to be discussed and choices are to be justified.

  4. Operations Analysis: Key aspects of the Operations Strategy, based on the overall strategic findings/goals and covering and discussing the 10 strategic OM decisions. This results in a detailed description of operational measures that are relevant in terms of supporting the overall Strategy and Positioning. A discussion on a broader level on the importance and challenges of the transition of Strategic goals into lower levels of the organisation concludes this part.

  5. A specific project plan

    1. Brief introduction of the Stage-Gate model

    2. A project plan for an imaginary product/project describing objectives and

    specific actions for all Stages and Gates. Outcomes of both Strategy and Operations dimensions need to be in line with and relevant for the newly created product/project.

f. Conclusions
4. References and bibliography using Harvard system

5. Appendices where relevant (6 maximum)

Mandatory Literature:

•Operations Management, Heizer J., Render B., 978-0273787075
•Exploring Strategy, Johnson G., Whittington R., Scholes K., Angwin D., Regner P., 978-1292002552

•Winning at new prod Winning at New Products: Accelerating the Process from Idea to Launch: Creating Value Through Innovation, Cooper R.G., 978-0465025787

•Operations Management, Slack N., Brandon-Jones A., Johnston R., 978-0273776291

•Competitive Strategy: Techniques for Analyzing Industries and Competitors, Porter M. E., 978– 0743260886

•Competitive Advantage: Creating and Sustaining Superior Performance, Porter M. E., 978-0743260879

 

TOOL-SET

TOOLS according the St. Gallen Management Framework and to be used for the paper:

Environment

  • –  PESTEL

  • –  Five Forces

  • –  Market Segments

  • –  Critical Success Factors

    System-Strategy

  • –  Mission and Vision

  • –  Generic Strategies

  • –  Ansoff-Matrix

  • –  BCG-Matrix

  • –  McKinsey-Matrix

    SystemStructure

  • –  Structures and Systems

  • –  Ownership

  • –  Corporate Governance

    SystemCulture

Culture and Strategy

Stakeholder

Stakeholders

Interaction

Resources and Strategy

Processes

  • –  Value Chain Framework

  • –  Core Competencies

  • –  VRIO Framework

  • –  SWOT-Framework

    Renewal

    Innovation

    Evaluating Strategies

– GAP-Analysis 

Originally posted 2017-10-29 21:11:19.

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