Business for Engineers Assessment ST0208

By March 29, 2019Academic Papers

Sample Layout Only for Business for Engineers Assessment ST0208

Business Report for !!!!!!!!!!!!

Table of Contents

Executive Summary………………………………………………………………………………………………1 Description of Business …………………………………………………………………………………………. 2 Marketing Strategy ………………………………………………………………………………………………. 2 Financial Projections ……………………………………………………………………………………………. 4 Operations Management …………………………………………………………………………………….. 4 Human Resources Management…………………………………………………………………………… 4 Protecting Intellectual Property …………………………………………………………………………….. 4

Executive Summary (5%)

This report aims to outline the business plan for !!!!!!! With respect to the product, marketing strategy, the financial projections and operations and human resources management. !!!!!!!!! Is a new product initially aimed at outdoor enthusiasts providing a !!!!!!!!! Suitable for their everyday needs.

Vision: To be the top choice of !!!!!!!!!!!! Providing innovative solutions for any person’s needs.

Mission Statement: Gearing you for every adventure

Our Values: To use ethical, sustainably sourced materials to the environment. Treating the employee’s part of its production in the fairest of ways which motivates them to deliver the highest quality product.

Description of Business (10%)

Product Details

The !!!!!!!!! Is a product which has been designed to !!!!!!!!!!!!!

(Fig 1.1: Ref 2017)

PRODUCT DESCRIPTIONS

!!!!!!!!!!!!!!!!

Unique Selling Points:

Customizability.

  • Strategic partnership features.

  • Recycled Materials.

  • High Quality Product.

(Fig 1.3: Ref 2017)

Marketing Strategy (10%)

Marketing Audit

Various tools can be used to figure out the world at which the product will enter. Here, a combination of SWOT and PESTLE analyses are going to be used to figure out the strengths, weaknesses, opportunities and threats concerning the !!!!!!!!!!! With respect to political, economic, social, technological, legal and environmental issues.

These provide guidance for completing the SWOT diagram shown in fig 2.1.

Strengths

Weaknesses

  • Created by people who have a genuine interest in the outdoors

  • Customizability

  • All-round usability

  • Recycled materials will be popular with younger generations (students)

  • Branding partnerships

  • High Quality Product

  • Budget limitations

  • Lack of experience compared with

    competitors

  • New brand in a market where established brands thrive customer loyalty

Opportunities

Threats

  • Younger generations wanting to travel and explore more making an all-round a good investment

  • The ability to compete with overpriced competitor products

  • Increased recognition through brand partnerships

  • Ability to advertise through eco- centred and sustainable organisations.

  • Competitor products from more established brands

  • Competitor sponsorships in outdoor publications may lead to a lack of coverage for our new product.

  • Potential partnership deals falling through as could threaten their own products

Market Research including Competitor Intelligence Market Segmentation and Target Market

Marketing implementation and Fulfillment plan.

Financial Analysis. (10%)

Pricing including Revenue Projections. Other Sources of Income

Costs or Investments for Operational, Manufacturing, Capital or other needs to run the enterprise.

Operations Management. (10%)

Include all Operational aspects of your Business and how you arrived at your Decisions.
This would include Organisational, Structural and Facilities / Logistics.
With
Matrix’s and Project Management tools where applicable

Human Resources Management. (10%)

Again all aspects of staffing including outsourcing and how you reached these Decisions.
Include Cultural / Social aspects of the Business Organisation.

Protecting Intellectual Property. (10%)

The steps taken to protect your Intellectual Property of the Product and or your Enterprise. (Remember the Public Domain.)

Total weighting for the content contained in these 7 sections is a maximum of 65%

References, Bibliography and other additional information relevant to Business Report.

You should provide relevant diagrams, tables and graphics to enhance and support your proposal.

With particular regard to its “financial” viability and of course to every element you have included in your Table of Contents and key to confirming the authenticity of your Business Proposal for use in the real world.

Academic Expectations and weighting of marks for your Professional Business Report.

35%

Remember you want this Business Project to Succeed in the Real World.

15

Demonstrate that you have understood the key concepts covered in the lectures, and link these to the relevant sections of the report.

15

Demonstrate that you can apply a range of appropriate theoretical tools and models, in order to make sound analyses and predictions for your business idea.

5

Demonstrate a good level of writing ability.

 

Below see sample only, of a typical financial schedule containing Revenue v Costs of an enterprise reflected as a very basic Income Statement over a 24 months period in quarterly segments.
This could also be extended over the full 24 months to be projected.

DO NOT COPY SAMPLE FOR INFORMATION ONLY.

 

Quarter:

1

2

3

4

5

6

7

8

Balance

 

£30000

£8250

-£1500

-£250

£4000

£40250

£42500

£49750

Fixed Costs

Rent (Inc. bills)

£3750

£3750

£3750

£3750

£3750

£3750

£3750

£3750

 

IT equipment

£2000

 

£5000

   

£10000

   
 

Manufacturing Equipment

£5000

 

£2000

         

Variable Costs

Raw Materials

£1000

£1000

£2000

£2000

£3000

£3000

£3000

£3000

 

Maintenance

Warranty period

£1000

£1000

£1000

£1000

 

Temporary store rent

£1000

£10000

£5000

£5000

£1000

£10000

£5000

£5000

 

Wages (inc pensions)

£15000

£15000

£15000

£25000

£30000

£40000

£50000

£50000

Revenue

   

£20000

£30000

£40000

£60000

£60000

£70000

£100000

Other Income

Sponsorships

£5000

     

£20000

     
 

Licences

   

£4000

   

£10000

   

Balance

 

£8250

-£1500

-£250

£4000

£40250

£42500

£49750

£87000

Originally posted 2017-10-29 21:25:40.

logo

FLAT 20% OFF

Coupon Code - STAY20
ORDER NOW
* Terms & Conditions Apply
close-link
psst...10% Off on your order today with the code NEW10.
Order Now
close-image