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MKT 571 Week 6 Team Assignment Product Launch Plan
MKT 571 Week 6 Learning Team Assignment Product Launch Plan
Develop a product launch plan for two markets (domestic and international).
Write a 2,800- to 3,500-word paper explaining each of the following elements in your team’s Product Launch Plan: Post completed assignment in the Assignment Forum
o Product description o Product positioning o Targeting
o Market needs
o Market potential and market growth
o Company SWOT analysis (include analysis from both countries
chosen)
o The competition
o Marketing objectives and marketing strategy
o Pricing
o Marketing communication (including public relations)
o Distribution strategy (domestic and international market entry)
o Financial information (a budget showing product launch expenses
and a unit forecast by quarter for three years) o Marketing research conducted for the plan
• Format your paper according to APA standards and Professional Report Writing Format