Change Management Plan Business Report

By December 6, 2018Academic Papers




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Assessment Brief/ Task

You are required to present a business report that formulates a change management plan for a specific organisation. Your plan should ensure the proposed change is implemented smoothly and effectively. The following questions need to be addressed in the process of formulating your change management plan:

1. Identify a specific change event/process that you will be focusing on.

the specific change event/process can be brief episodes of radical change or continuous change events with long duration. This includes, but is not limited to, mergers/acquisitions, new products/services, renewed ways of working, restructuring/downsizing, new organisation structure, change in identity/culture, implementation of ICT systems or new management practices, major market reorientation, offshoring etc.

2. Argue why this change is important for the organisation


– Identify the drivers for this specific change and justify why the proposed change is needed in the organisation.


3. Identify key stakeholders who can affect or may be affected by the proposed change.


– Using appropriate analytical tools, analyse any resistance to the proposed change by any of the key stakeholders that could be encountered, and critically discuss how you would address this in order to prepare the stakeholders and organisation for the change.


4. Justify and employ an appropriate change approach (hard or soft) and model to guide you in formulating your change management plan.


5. Analyse the situational characteristics of the change context, and critically discuss the most appropriate leadership skills/characteristics required by a change agent for introducing the proposed change most effectively.


6. Present a project plan for introducing the proposed changes in light of your above discussion.


Your work should draw on change management, leadership and project planning literatures to address this task and show evidence of wider reading. A suggested report format is given below together with further guidelines on how to write effectively. Please ensure that you read this guidance carefully before attempting this assignment.


Assessment Hand-in requirements

Mode of Working:                                                           Individual report


Presentation Format:                                                      Business report


Marks required to pass:                                                  50 marks


Assessment limits (words and presentation timings):                          5000 words (maximum) excluding footnotes, references   

                                                                                                     and appendices

The following detail is important when:

Preparing for your assessment

Checking your work before submission

When interpreting your marks and feedback after marking.  (Note that your work will not be returned to you so always keep a copy of your work for this purpose.)

Learning Outcomes Tested for this piece of assessment



·  Critically analyse strategic change decisions and directions of organisations and their implications for the organisation, its culture and structure.

·  Critically evaluate approaches to strategic change and strategic leadership, and propose effective and ethical leadership approaches for different strategic change settings.

·  Develop a critical understanding of the theoretical concepts, tools and skills that can be employed to manage organisational change effectively.

Assessment Criteria for this assessment






1.     Analysis and application of theory: Critically analyse change management issues in the case organisation. Demonstrate an understanding of theories and concepts, and their practical application to the case organisation for effective management of change.

The work provides a compelling case for the proposed change; justification of the recommended change; presentation of an in-depth critical analysis of the resistance to change; justification of leadership style and skills for effective change management in the change scenario; a detailed practical project plan for introducing change in a case organisation

2.     Thoroughness of research: Appropriateness and use of relevant change management, leadership and project planning literatures

3.     Effectiveness of written communication: Logical, well structured, clear and concise writing; convincing, coherent arguments and recommendations; free of spelling and grammatical errors. Consistent citation and referencing system


Performance Descriptors (see separate sheet)

100 – 80

79 – 70

69 – 60

59 – 50

49 – below

Work of an excellent standard.

Work of a very good standard.

Work of a sound/ solid standard.

Work of a satisfactory standard

Work of an unsatisfactory standard

Excellent ability to critically evaluate change management literature, organisational context and apply theory to address problems


Excellent use of sources beyond those indicated in the module.


Excellent understanding of key subject/topic concepts

Very good ability to critically evaluate change management literature, organisational context and apply theory to address problems



Very good use of literature including sources beyond those indicated in the module


Very good understanding of key subject/topic concepts

Ability to critically evaluate change management literature, organisational context and apply theory to address problems



Effective use of literature

Sound understanding of key subject/topic concepts


Good understanding of key subject/topic concepts

Some evaluation of change management literature, organisational context and apply theory to address problems




Demonstrate some familiarity with prescribed literature.


Satisfactory understanding of key subject/topic concepts

Descriptive approach to use of change management literature, and understanding of organisational context to address problems


Limited familiarity with prescribed literature, or unduly narrow, out of date or irrelevant literature relied upon.


Limited (incomplete, simplistic or one-sided) understanding of key subject/topic concepts

Critical, coherent and comprehensive understanding of current literature, based on close scrutiny of a range of relevant and reliable sources.

Critical and coherent understanding of current literature, based on close scrutiny of a range of relevant and reliable sources.

Useful and coherent understanding of current literature, based on examination of some relevant and mainly reliable sources. Limited critical understanding of literature

Useful understanding of current literature, based on reading of some relevant and mainly reliable sources. Very limited critical understanding of literature

Generally sound understanding of current literature, based on reading of relevant and mainly reliable sources.

An excellent capacity to express views and conclusions in an articulate and concise manner. Excellent, well founded argument, and use of appropriate criteria and evidence


Faultless referencing in a consistent style with complete bibliography/ references.



Work presented to an excellent standard.

A very good capacity to express views and conclusions in an articulate and concise manner. Appropriately based argument, and use of appropriate criteria and evidence



Very good referencing in the consistent style with complete bibliography/ references.




Work presented to a very good standard.

Soundly based capacity to express views and conclusions in an articulate and concise manner. Some soundly based argument, and use of appropriate criteria and evidence



Solid referencing in the Harvard convention. Well-constructed bibliography/ references.




Sound presentational standard.

Satisfactory capacity to express views and conclusions in an articulate and concise manner. Some soundly based argument, and use of appropriate criteria and evidence



Referencing in in a consistent style, shows genuine endeavour but some mistakes. Bibliography/ references attached.


Satisfactory presentational standard.

Insufficient capacity to express views and conclusions in an articulate and concise manner. Lacking in soundly based argument, and insufficient use of appropriate criteria and evidence


Faulty, incomplete referencing with several mistakes. Possibly bibliography/ references incomplete or missing. Possibly poorly presented.


Unduly descriptive rather than analytical throughout.


Please read the above performance descriptors and ensure that your work does not suffer from any of the following:

·       Failure to address the question set

·       No attempt to integrate theory and practice

·       Little or no understanding of relevant theory and/or business and management practice

·       Little or no reference to appropriate literature.

·       Little or no evidence of independent thought

·       Little or no evidence that the candidate has grasped key ideas.

·       Is incoherent or has severe faults in its construction

·       Failure to cite works consulted

·       Makes unsubstantiated statements or assertions.

·       Is unduly descriptive and/or lacks analysis.

·       Is badly presented


To help you further:

Recommended reading

See Module Handbook and Lecture slides

Issues for student to consider before submission


Further guidelines

Suggested report structure

·       Executive Summary (not included in word count)

·       Page of Contents (not included in word count)

·       Introduction (purpose of report, background to the case organisation, how your report is organised)

·       Your discussion and responses to the assignment questions

·       Overall conclusions and recommendations

·       References/bibliography (not included in word count)

·       Appendices (details of any analysis, other relevant information not included in word count)


Review your work and ensure:

1.     The report addresses the questions in the assignment brief.

2.     The report has an introduction, giving the readers an idea of what will be discussed, the selected country, what the chosen company does and why the company wants to enter a foreign market.

3.     The points/arguments are presented in a logical sequence.

4.     The arguments are informed by International Management academic theory.

5.     All materials in the report are directly relevant to the assignment and to your chosen organisation/company and second country. Implications for the organisation are clearly drawn out.

6.     All conclusions are clearly supported by evidence, either theoretical or empirical.

7.     All ideas/facts and arguments are referenced.

8.     The sources used are up-to-date and appropriate for an academic work


You are also reminded:

·       To read carefully relevant literature before responding to the assignment.

·       To acknowledge all sources of your ideas and comments. You must provide references to literature sources (using a specific standard referencing system) that you have drawn on in your report

·       To ensure your use of English is to the required academic standard. In addition, write clearly and simply. Ensure that your work contains no grammatical or spelling mistakes.

·       To be concise (stay within the word limit)

·       To make use of diagrams where appropriate

·       To place any detailed analysis in appendices.




Please ensure your report is:


FOCUSED: Avoid random ideas which have little or nothing to do with the assignment questions. Ensure your discussion is purposeful and directed and concise


STRUCTURED: Give thought on how you are to structure your discussion/response. Take the time to make a rough outline of what you want to write and in what order you want to present it. Your discussion should be planned (i.e. though out), follow a logical structure, be organised and concise (i.e. to the point, appropriate)


DOCUMENTED: Support your discussion with relevant references to sources of facts, figures, graphs, examples, etc.


WELL PRESENTED: Ensure that you use good sentence structure, grammar, and spelling


Grammar, spelling & punctuation

Have you carefully checked for the type of grammar mistakes you tend to make?

Have you used verb tenses consistently?

Have you used the spellchecker?

Have you checked the spelling yourself?

Does your punctuation make your writing easier to read?

Have you checked your use of commas?



Are all your sources always acknowledged?

Is your referencing accurate and consistent in one style e.g. Harvard or Footnotes?

Is your list of references complete and in the correct format?

Do all your references appear in your bibliography/list of references?

Are the beginning and the end of quotes clearly indicated?

Are all the quotes integrated into your main text?



Have you avoided colloquial language?

Have you avoided personal language?

Is your language as clear and as concise as possible?

Is your vocabulary varied, but always appropriate?



Have you answered the question/fulfilled the task?

Is everything relevant?

Do you understand everything you’ve written?

Are you pleased with it?

Please ensure your report is:

Avoiding Academic Misconduct

Avoid academic misconduct

Warning: Collusion, plagiarism and cheating are very serious offences that can result in a student being expelled from MIHE.  MIHE has a policy of actively identifying students who engage in academic misconduct of this nature and routinely applying detection techniques including the use of sophisticated software packages.

Avoid Collusion: Students are permitted to discuss the assessment questions with other students, however to avoid collusion ensure your work on your own to complete your assessments.  Do not let fellow students have access to your work before it is submitted and do not be tempted to access the work of others.  Refer to your module tutor if you do not understand or you need further guidance.

Avoid Plagiarism: You must use available and relevant literature to demonstrate your knowledge of a subject, however to avoid plagiarism you must take great care to acknowledge it properly.  You should therefore always use ONE REFERENCING SYSTEM in all cases (such as the Harvard style). Plagiarism is the act of stealing someone else’s work and passing it off as your own.  This includes incorporating either unattributed direct quotation(s) or substantial paraphrasing from the work of another/others.  For this reason it is important that you cite all the sources whose work you have drawn on and reference them fully in accordance with the Harvard referencing standard. (This includes citing any work that you may have submitted yourself previously).   Extensive direct quotations in assessed work is ill advised because I t represents a poor writing style that is unlikely to meet the pass grade marking criteria, and it could lead to omission errors and a plagiarism offence could be committed accidentally.

Avoid the temptation to cheat: There are temptations on the internet for you to take short cuts. Do not be tempted to either commission work to be completed on your behalf or search for completed past academic work.

When you submit your work you will be required to sign an important declaration that: the submission is your own work, any material you have used has been acknowledged and referenced,  you have not allowed another student to have access to your work, the work has not been submitted previously, etc.


Originally posted 2018-05-11 12:22:37.



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