Country Analysis For Market Entry ( Report )

By April 21, 2018Academic Papers

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Assignment

Programme Title

BA Hons :  HTM, HBM, HEVM

Module Title

Global Marketing Solutions (Option Module)

Assignment Title

Country Analysis For Market Entry ( Report )

Level

6

Weighting

100%

Assignment Format

Report

Assignment Word Count

3,000

Module Learning Outcomes covered in this assignment

1.    Identify a potential overseas market for entry by an established organisation and examine its market potential and feasibility.

2.    Critically evaluate political, economic cultural and competitive issues likely to be encountered when attempting to enter this new market.

3.    Create an appropriate market entry strategy in order to justify entry by a new brand.

 

 

 

Assignment Task

For this assignment you are required to develop and critique an entry strategy …. ;

 

1. For the country that you have selected carry out an audit to assess its level of attractiveness for a hospitality, tourism or events business which may be considering entering this new market. The report should consider PESTEL factors along with its natural resources, transport infrastructure, cultural idiosyncrasies, risk and corruption.

 

2. Your report should pay particular attention to market size, segmentation and positioning, social trends, consumer behaviour, market structure and analysis, competitor analysis, communications strategy, pricing decisions, any legal and environmental issues, level of risk and the recommended method of market entry.  

 

Correct report format, title page, contents page, use of headings and references in line with Harvard guidelines are required.                                                                                                                                 

 

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