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The aim of this course is to help raise your awareness of how language can be used in order not only to express your ideas and points of view, but to persuade others to see the world through your eyes.

In this assignment, we shall practise these skills using the recently held referendum in Catalonia as a case study. As a starting point, we suggest that you read this article http://www.bbc.com/news/world- europe-41551466 including all associated links. You are encouraged to research more recent sources in order to keep up with the evolving story.

You are asked to prepare TWO articles for publication in the London Times, one written on behalf of the Spanish government outlining its position and arguments, while the other one should represent the views of the Catalan government (Generalitat de Catalunha). The goal of these articles is to promote and defend your position, winning wider public support for it both at home and in the international community.

Both statements should include the following;
1.A ‘hook’ or a title that serves as the page-stopper – a story or angle which arrests attention by appealing to gut reactions (check out the list provided below).
2.A photograph and caption that best conveys this hook, and supports the argument of your text. 3.An 800 to 1000 word text that promotes the views and positions of the side that is issuing the statement.

To help you get started, we have prepared a list of the most common framing strategies and linguistic tools used in rhetoric, accessible here. Of course, you are not expected to use them all in your paper, so feel free to choose those that suit your arguments best.

While you are encouraged to use any sources at your disposal, we expect you to submit original work written in your own words (i.e., do not copy and paste text from other sources). If you do consult other sources, please cite them following a standard citations methodology and include a reference list at the end of your assignment (which will not be included in the word count). Also, please respect the prescribed total word length of 1600 to 2000 words as penalties will be applied for papers above or below this limit.

Before you begin writing your essay, you may wish to read the Writing skills, Plagiarism guidelines and Citations guide in the classroom Online study guide (which can be found in the left hand side course outline). These guidelines aim to help you improve your academic writing and to express your ideas more clearly.

# Assessment Criteria Description Weight(%)
1 Clarity and Structure of Written Argument Is the essay well structured and easy to follow? Is the main argument clearly stated, coherent, and developed in a logical manner throughout the essay? 35 2 Quality of Insight/Ideas Has the author proposed original ideas indicating time spent absorbing and thinking about the materials? Has the author applied concepts to his or her own environment, rather than simply summarising the work of others? 35
3 Understanding Does the essay demonstrate a clear understanding of the topic? Has the author grasped the issues discussed in the course and applied them accordingly in the paper? 30