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COURSE DESCRIPTION:

In this capstone Case Study course, Hospitality students will perform high-level analysis and evaluation of organizations in the ever-changing global business landscape in the context of International business strategies, emerging markets, competitive environments and advantage, monopolies, expansion, financing, managing risk, Government Relations, branding, and operations management.

Classes will involve the application of these concepts in an experiential case-based discussion and debate setting both in-class and online. Through the case method learners will discover how to conceive, organize, and create strategies for successful International businesses, create competitive advantage for an entrepreneurial undertaking, or plan expansion for a multi-dimensional multi-unit global enterprise.

 

ESSENTIAL EMPLOYABILITY SKILLS:

As mandated by the Ministry of Training, Colleges and Universities essential employability skills (EES) will be addressed throughout all programs of study. Students will have the opportunity to learn (L) specific skills, to practice (P) these skills, and/or be evaluated (E) on the EES outcomes in a variety of courses. The EES include communication, numeracy, critical thinking & problem solving, information management, interpersonal and personal skills. The faculty for this course has indicated which of the EES are either Learned (L), Practiced (P) or Evaluated (E) in this course:

 

Skill

L

P

E

Skill

L

P

E

1. communicate clearly, concisely and correctly in the written, spoken and visual form that fulfills the purpose and meets the needs of the audience

 

*

*

7.  locate, select, organize and document information using appropriate technology and information sources

 

*

*

2. respond to written, spoken or visual messages in a manner that ensures effective communication

 

*

*

8.  show respect for the diverse opinions, values, belief systems, and contributions of others

*

*

*

3. execute mathematical operations accurately

 

*

*

9. interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals

 

*

*

4. apply a systematic approach to solve problems

 

*

*

10.  manage the use of time and other resources to complete projects

*

*

*

5. use a variety of thinking skills to anticipate and solve problems.

*

*

*

11. take responsibility for my actions, decisions and consequences

 

*

*

6.  analyze, evaluate, and apply relevant information from a variety of sources

*

*

*

 

 

 

 

 

COURSE OUTCOMES:

Upon successful completion of this course the students will have reliably demonstrated the ability to:

 

·       Analyze multiple high-level real-life business scenarios and build cases for determining the best strategic options and an ultimate recommendation.

 

·       Recommend expansion strategies for regional and international growth, based on cost/benefit analysis, financial statements and ratios, strategy tools, and analysis of a rapidly globalizing industry, and sub-national, national and global competition as well as competitive advantage.

 

·       Analyze how a newly merged food exporting giant can leverage its retail dominance and expand into the domestic fast-growing food service sector and simultaneously expand into emerging markets internationally despite inter-organizational cultural differences and competitive antitrust issues. Utilize theories of vertical integration and economies of scale.

 

·       Evaluate the fundamental strategic tensions between an organization’s competitive environment, its resources, and organizational vision, and how its leader’s fundamental values colour decisions and choices.

 

·       Determine plausible best courses of action for financing expansion strategies (organic growth, franchising, or hybrid means) for an entrepreneurial scenario based on quantitative and qualitative analysis.

 

·       Evaluate strategies and determine future development directions amidst fierce industry competition. Analyze if or how standardized management can effectively seed expansion.

 

·       Create a non-traditional marketing plan for growing and leveraging a small South American brand and product internationally. Utilize Integration/Responsiveness Framework.

 

 

DELIVERY METHODS / LEARNING ACTIVITIES: 

This course will be delivered using the problem-based learning approach. Students will be presented with cases and will be asked to identify the key issues and problems based on the information provided. Working alone or in small groups, students will be guided to solve these problems and decide on the best solutions through research and in-class and online discussions and debate.

 

 

LIST OF REQUIRED MATERIALS:

 

Class materials, articles and case studies are listed under the next section, REQUIRED BACKGROUND MATERIALS – ARTICLES AND CASE STUDIES FOR INDIVIDUAL AND GROUP BI-WEEKLY DISCUSSION BOARDS AND PRESENTATIONS, and are available either through a URL listed below the title, or through a Coursepack from Harvard Business Publishing.

You will be assigned articles and a case study to respond to every other week. The articles are for discussion on the BB Discussion Board. The case studies require a written paper, presentation, and oral defense. The article ‘Learning by the Case Method,‘ by John S. Hammond will be distributed and reviewed in class. You can access the articles and case studies you are assigned through the two methods described above.

Coursepack materials can be purchased individually. The Library at George Brown College will also have a single hard copy, of most Coursepack materials, available for use.

The final exam will be assigned through a Coursepack that will be made available in week 10. I hope you enjoy these resources.

 

Coursepack materials can be accessed, at a student discount, through:

                                                                                                                  

 

Please register first and then login to access materials. You can buy the resources individually.


 

REQUIRED BACKGROUND MATERIALS

 

ARTICLES FOR INDIVIDUAL AND GROUP BI-WEEKLY DISCUSSION BOARDS

 

Some notes on writing Discussion board posts:

Peer-reviewed research will be needed to defend and supplement all work.

Please use you own words and analysis as much as possible.

Refer to concepts and principles from previous course materials.

 

Week 1 – required reading

 

Learning by the Case Method

      The Case Study Handbook: How to Read, Discuss, and Write Persuasively About Cases – Chapters 8 and 9 – How to Discuss a Case and How to Analyze a Case

William Ellet

http://www.ciuohecampus.com/images/handbook.pdf

 

Week 2 – Deliverable – Discussion #1

 

Thread One:

 

How Global Brands Compete

How Global Brands Compete

Douglas B. HoltJohn A. Quelch, and Earl L. Taylor

 

https://hbr.org/2004/09/how-global-brands-compete

 

Thread two:

 

Succeeding in Fast-Growth Markets: Strategies for Smaller Players

Becky Reuber; Carole Couper; Danielle Goldfarb

http://ie-scholars.net/wp-content/uploads/2015/03/Success-in-Fast-Growth-Markets-2013-Report-for-the-Conference-Board-of-Canada.pdf

 

Thread Three:

 

Play It Safe at Home, or Take a Risk Abroad?

Michael Chu; Carlos Danel; Robert C. Loudermilk Jr.

            https://hbr.org/2012/01/play-it-safe-at-home-or-take-a-risk-abroad

 

Week 4 Deliverable – Discussion #2

 

Thread One:

 

Leading Change: Why Transformation Efforts Fail

John P. Kotter

 

http://www.carolinagreenhouse.com/wp-content/uploads/2014/08/HBR-10-Must-Reads-on-Change.pdf 

or

https://cb.hbsp.harvard.edu/resources/marketing/docs/95204f2.pdf

 

Thread two:

 

The Big Lie of Strategic Planning  

Roger L. Martin

https://hbr.org/2014/01/the-big-lie-of-strategic-planning

 

Local Institutions and Global Strategy

            Tarun Khanna

            (see Coursepack)

 

 

Week 6 Deliverable – Discussion #3

 

Thread One:

 

Managing Risk in an Unstable World

Managing Risk in an Unstable World

Ian Bremmer. Harvard Business Review. Magazine article, June 2005

 

https://hbr.org/2005/06/managing-risk-in-an-unstable-world

 

Thread two:

 

Playing the Differences: The AAA Triangle: Integrated Strategies for Global Value Creation

Pankaj Ghemawat

 

http://mbi.dirkjanswagerman.nl/static/files/MBI/Module%2021/Managing_Differences.pdf

 

Thread three:

 

The Paradox of Samsung’s Rise

Tarun Khanna; Jaeyong Song; Kyungmook Lee

           

(see Coursepack)

 

 

 

Week 8 Deliverable – Discussion #4

 

Thread One:

 

Strategies That Fit Emerging Markets

Tarun Khanna, Krishna G. Palepu, and Jayant Sinha

 

http://csbweb01.uncw.edu/people/keatingb/classes/INB300/Strategies%20That%20Fit%20Emerging%20Markets.pdf

 

Thread two:

 

Internationalization Strategies of Emerging Markets Firms

Hueiting Tsai; Andreas B. Eisingerich

           

(see Coursepack)

 

 

 

Week 11 Deliverable – Discussion #5

 

Thread One:

 

New Business Models in Emerging Markets

by Matthew J. Eyring, Mark W. Johnson, and Hari Nair

           

(see Coursepack)

 

Thread two:

 

Business Model Analysis for Entrepreneurs

Thomas Eisenmann

 

http://radio.shabanali.com/business-model-analysis-for-entrepreneurs.PDF

 

Thread Three:

 

Please reflect on your learning in our class. Will this be useful to you in your hospitality career?

If so, how? If not, why not?

 

 

Thread Four:

 

Please reflect on the Bachelor Degree Program.

Can you suggest ways to improve your experience and education?

 

              


 

REQUIRED CASE STUDY ASSIGNMENT MATERIALS FOR GROUP BI-WEEKLY CASE STUDY PAPER, PRESENTATION, AND CLASS DISCUSSION

 

Refer to these resources when analyzing and responding to a case study:

 

Resources for Case Study Analysis

 

Learning by the Case Method

by John S. Hammond
http://isites.harvard.edu/fs/docs/icb.topic1166285.files/Learning%20by%20Case%20Method.pdf

Guidelines

https://awc.ashford.edu/tocw-guidelines-for-writing-a-case-study.html

Framework for Case Analysis

http://www.umb.edu/editor_uploads/images/college_management/Framework%20for%20Case%20Analysis.pdf

Writing a Case Study Analysis

http://college.cengage.com/business/resources/casestudies/students/writing.htm

 

Some additional notes on writing a case study analysis:

·       Use both qualitative and quantitative analysis as required.

·       Please use you own words and analysis as much as possible.

·       Refer to concepts and principles from previous course materials.

·       Peer-reviewed research will also be needed to defend and supplement all work.

·       Always include an introduction and conclusion along with the body of your paper.

·       Do not look past the date of the case when researching.

·       Take care not to access case solutions online. Plagiarism will incur an automatic fail.

Description

Focuses on Inditex, an apparel retailer from Spain, which has set up an extremely quick response system for its ZARA chain. Instead of predicting months before a season starts what women will want to wear, ZARA observes what’s selling and what’s not and continuously adjusts what it produces and merchandises on that basis. Powered by ZARA’s success, Inditex has expanded into 39 countries, making it one of the most global retailers in the world. But in 2002, it faces important questions concerning its future growth.

Subjects Covered:

Competitive advantage; Globalization; Management; Multinational corporations; Organizational change; Supply chain management; Target markets; Time based competition; Vertical integration

 

CASE STUDY ASSIGNMENTS:

 

Module #1

Case Study #1

Deliverable in: Week 3

 

Louis Vuitton

by Mary M. Crossan, Manu Mahbubani

 

Subjects Covered:

General management; Strategy

 

https://powerzymes.files.wordpress.com/2014/10/louis-vuitton.pdf

 

or

 

Banyan Tree: Sustainability of a Brand During Rapid Global Expansion

Ali Farhoomand; Pauline Ng; Cathy Enz

 

Subjects Covered:

Competitive advantage; Multinational corporations; Strategy; Sustainable competitive advantage

 

https://www.hsu-hh.de/download-1.5.1.php?brick_id=FLnUFsqGaUqj7D4s

Chipotle Mexican Grill, Inc.: Food with Integrity

Ram Subramanian

 

Subjects Covered:

Entrepreneurship; General management; Strategy

            (see Coursepack)

 

Grolsch: Growing Globally

Pankaj Ghemawat; Jordan Mitchell

 

Subjects Covered:

Competitive strategy; Globalization strategies; Growth strategy; Offshoring; Outsourcing; Turnarounds

 

Module #2

Case Study #2

Deliverable in: Week 5

 

Brasil Foods

by David E. Bell, Natalie Kindred

Subjects Covered:

Competitive advantage; Global business; Growth strategy; Monopolies

Tricon Restaurants International: Globalization Re-examined

Pankaj Ghemawat; Tarun Khanna

 

Subjects Covered:

Competition; Globalization; Industry structure; International business; Market positioning; Target markets

           

(see Coursepack)

 

or

 

Colgate Max Fresh: Global Brand Roll-Out

John A. Quelch; Jacquie Labatt-Randle

 

Subjects Covered:

Branding; Brands; Global business; Globalization strategies; Health; International business; International marketing; Marketing strategy; Product introduction

 

https://www.hsu-hh.de/download-1.5.1.php?brick_id=GebblCueBJMyKs15

 

or

 

ZARA: Fast Fashion

Pankaj Ghemawat; Jose Luis Nueno

 

Subjects Covered:

Competitive advantage; Globalization; Management; Multinational corporations; Organizational change; Supply chain management; Target markets; Time based competition; Vertical integration

           

(see Coursepack)

 

 

Module #3

Case Study #3

Deliverable in: Week 7

 

MEIZHOU DONGPO RESTAURANT GROUP

F. Warren McFarlan; Weiku Wu; Jia Guo

           

Subjects Covered:

Internationalization; Management; Standardization; Strategy

           

(see Coursepack)

 

or

 

Global Wine War 2009: New World versus Old

Christopher A. Bartlett

 

Subjects Covered:

Competition; Competitive advantage; Consumer behavior; Exports; Government regulations; Industry analysis; International business; International marketing; Market entry

 

https://docs.google.com/viewer?a=v&pid=sites&srcid=ZGVmYXVsdGRvbWFpbnxhbHBoYXJjYXNlc2VjdGlvbnxneDo0YzA1OTY1OTMyZjg5NjNh

 

or

 

BRL Hardy: Globalizing an Australian Wine Company

Christopher A. Bartlett

 

Subjects Covered:

Competitive strategy; Entrepreneurship; Implementing strategy; International business; International marketing; New product marketing

                       

(see Coursepack)

 

or

 

Emirates Airline: Connecting the Unconnected

Juan Alcacer; John Clayton

 

Subjects Covered:

Branding; Business models; Financial analysis; Growth strategy; Leadership; Marketing management; Value propositions

 

https://services.hbsp.harvard.edu/services/proxy/content/56670351/56670355/f9332152fb632711fc02efd294886e35

 

           

Module #4

Case Study #4

Deliverable in: Week 9

 

Martin Blair and Martin Blair Spreadsheet Supplement

by Howard H. Stevenson, Michael J. Roberts

 

Subjects Covered:

Advertising strategy; Barriers to entry; Barriers to exit; Business models; Business ownership; Expansion; Financing; Food assistance; Franchising; Growth strategy; Market entry; Revenue growth; Strategy formulation

           

(see Coursepack)

 

or

 

Porcini’s Pronto

James L. Heskett; Richard Luecke

 

Subjects Covered:

Consumer behavior; Franchising; Human resource management; Incentives; Motivation; Performance measurement; Quantitative analysis; Syndication

           

(see Coursepack)

 

or

 

Boston Chicken, Inc.

Paul M. Healy

 

Subjects Covered:

Business growth; Business ownership; Finance; Financial analysis; Financial statements; Franchises; Loans; Maturity; Performance management; U.S. Food and Drug Administration

           

(see Coursepack)

 

or

 

Brannigan Foods: Strategic Marketing Planning

John A. Quelch; James Kindley

 

Subjects Covered:

Acquisition; Acquisitions; Budgeting; Consumer behavior; Consumer marketing; Decision making; Forecasting; Management; Marketing; Marketing strategy; Planning; Product development; Products; Quantitative analysis; Resouce allocation; Risk; Risk management; Strategic planning; Strategy; U.S. Food and Drug Administration

           

(see Coursepack)

 

           

 


 

Week 1

 

How to Discuss a Case

William Ellet

 

Subjects Covered:

Business writing; Case method; Faculty & students; Solving business problems

 

Global Strategy Implications Document

See BB

 

 

Local Institutions and Global Strategy

Tarun Khanna

 

Subjects Covered:

Corporate strategy; Developing countries; Diversified companies; Emerging markets; Globalization; Industry structure; International business; Location of industry

 

Week 2

 

Introduction to Global Strategy, Module Note

Jordan Siegel

 

Subjects Covered:

Competitive strategy; Cross cultural business etiquette; Cross functional management; Execution; Globalization; Globalization strategies; Implementing strategy; Incubators; International business; International management; International relations; Social Security; Strategy; Strategy formulation

 

Benihana of Tokyo

W. Earl Sasser Jr.; John R. Klug

 

Subjects Covered:

Corporate strategy; Expansion; Multinational corporations

 

 

Launching Global Ventures: Business Models, Module Note for Instructors

William R. Kerr

 

Subjects Covered:

Entrepreneurial management

 

P&G Japan: The SK-II Globalization Project

Christopher A. Bartlett

 

Subjects Covered:

Globalization; Implementing strategy; Innovation; International business; International management; International marketing; Multinational corporations; Organizational structure; Product development; Subsidiaries

 

Week 6

 

Clover Food Lab: Sustainability as Competitive Advantage

Michael Crooke; Mark Chun; Amanda Kastelic

 

Subjects Covered:

Brands; Competitive advantage; Corporate social entrepreneurship; Entrepreneurship; Environmental sustainability; Five forces; General management; Social responsibility; Strategy; Value chains

 

Netflix in 2011

Willy Shih; Stephen P. Kaufman

Subjects Covered:

Business models; Competitive advantage; Competitive strategy; Corporate strategy; Disruptive innovation; Expansion; Innovation; Innovation focused strategy; Operations management; Strategy; Technology; Technology adoption lifecycle; Television

 

Crafting Winning Strategies in a Mature Market: The US Wine Industry in 2001

W. Chan Kim; Renee Mauborgne; Jason Hunter; Brian Marks; Wayne Mortensen

 

Subjects Covered:

Blue ocean strategy; Growth strategy; Innovation; Mature business; Strategy

https://inside.artcenter.edu/ed/file.php/26283/Crafting_Winning_Strategies_-_Wine_Industry.pdf

 

 

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, 1. Creating Blue Oceans

W. Chan Kim; Renee A. Mauborgne

 

Subjects Covered:

Blue ocean strategy; Competition; implementing strategy; Profitability; Strategy formulation

 

Nintendo Wii U: Lessons Learned for New Strategic Directions

Wiboon Kittilaksanawong; Gary Gille

 

Subjects Covered:

Blue ocean strategy

Week 9

Review of Quantitative Analysis

 

Hospitality Services – The University of Western Ontario

Elizabeth M.A. Grasby; Andrew T. Sarta

 

Subjects Covered:

Advertising strategy; Cash flow; Cost benefit analysis; Small & medium-sized enterprises

Nestlé Ice Cream in Cuba

Russell Walker; Kyle Bell

 

Subjects Covered:

Cross cultural relations; Globalization; International business; Risk management; Strategic positioning; Strategy

Assessing a Company’s Future Financial Health

Thomas R. Piper

Subjects Covered:

Financial analysis; Financial planning; Financial statements

 


 

TESTING POLICY:

The college’s policies on academic dishonesty (i.e., cheating) can be accessed at http://www.gbrownc.on.ca/Admin/VPAcad/policies/gbacademicpolicies9.pdf. In addition to the above policies, the following guidelines apply:

·       Students caught cheating, or plagiarizing, on a test or exam will receive a mark of zero.

·       Tests and exams are administered on the specified day, at the specified time, and in the specified location. 

·       Students must contact their professor within 48 hours of the test or exam if there is an extenuating circumstance preventing them from taking the test on the scheduled date. Appropriate documentation, as determined by the professor, must be presented. 

·       Personal items, including bags, coats, binders, cell phones, and PDAs, should be placed in the designated area of the classroom.

 

 

ASSIGNMENT POLICY:

The college’s policies on assignments (i.e., due dates and academic dishonesty) can be accessed at http://www.gbrownc.on.ca/Admin/VPAcad/policies/gbacademicpolicies9.pdf. In addition to the above policies, the following guidelines apply:

·       Assignments are due on the specified day and time, within the first fifteen minutes of class.  Late submissions will be docked ten percentage points per day to a maximum of five days.

·       Assignments must be word-processed.

·       College standards will be required for spelling, grammar, and format.

·       If a student has a documented, legitimate reason for missing a deadline, s/he should

    1. notify the professor by email as soon as possible (i.e. before the deadline);
    2. provide appropriate documentation along with a written request for an extension;
    3. submit the assignment by the new deadline as determined by the professor.

·       Students are expected to be present for in-class assignments and presentations. There is no make-up for missed in-class assessments and students will receive a mark of zero.

 

 

EVALUATION SYSTEM:

 

Assessment Tool:

Description:

Outcome(s) assessed:

EES

assessed:

Date / Week:

% of Final Grade:

Group Case Study Papers, Presentations, and oral defense

There are 5 major case study papers to read, research, and respond to including in-class and online presentations

1, 2, 3, 4 and 5

1, 2, 3, 4, 5, 6, 7, 9, 10 and 11

Written papers and Presentations in Weeks: 3, 5, 7, 10, 12

37%

 

Discussion Board for both group and individual posts

There are 6 discussion board topics/threads for study, research and response

1,2, 4,and 5

1, 2, 5, 6, 7, 8, 9, 10 and 11

Weeks 2, 4, 6, 9, 11, 13

28%

As the audience, participation includes questions and debate of group presentation analysis

In order to promote learning, individuals will be expected to participate in class discussions and ask questions, challenging presenters

1, 2, 3, 4 and 5

1, 2, 5, 6, 7, 8, 9, 10 and 11

All weeks

10.0%

Workshop participation

Bi-weekly workshops in areas related to case topics and analysis

 

 

 

10.0%

Final Individual Case Study Paper, Presentation, and Defense of Work

Analysis and recommendations of a case study with three types of assessments/deliverables: written, presentation, and oral defense

1, 2, 3, 4 and 5

1, 2, 5, 6, 7, 8, 9, 10 and 11

Weeks 13, 14, 15

15%

 

 

 

 

 

 

 

 

 

 

TOTAL:

100%

 

 

GRADING SYSTEM

The passing grade for this course is:  __63%______

 

A+

90-100

4.0

B+

77-79

3.3

C+

67-69

2.3

A

86-89

4.0

B

73-76

3.0

C

63-66

2.0

A-

80-85

3.7

B-

70-72

2.7

F

Below62

0

 

Excerpt from the College Policy on Academic Dishonesty:

The minimal consequence for submitting a plagiarized, purchased, contracted, or in any manner inappropriately negotiated or falsified assignment, test, essay, project, or any evaluated material will be a grade of zero on that material.

To view George Brown College policies please go to    www.georgebrown.ca/policies

 


 

TOPICAL OUTLINE:

                             

Week

Topic /Task

Outcomes

Content / Activities

Resources

1

Orientation and overview of class.

 

Prepare for Module #1

Discussion and

Case Study presentation and paper

1, 2, 3, 4 and 5

Read Learning by the Case Method by John S. Hammond III

 

Discussion of Strategy

 

Read the Topic thread on the BB Discussion Board and respond to the Discussion #1 assignment

 

Case study to be assigned – work to start on Module #1 Case Study presentation and paper – due Week 3

For Study and Discussion:

Learning by the Case Method

by John S. Hammond
http://isites.harvard.edu/fs/docs/icb.topic1166285.files/Learning%20by%20Case%20Method.pdf

 

Resources for Case Study Analysis

Guidelines

https://awc.ashford.edu/tocw-guidelines-for-writing-a-case-study.html

 

Framework for Case Analysis

http://www.umb.edu/editor_uploads/images/college_management/Framework%20for%20Case%20Analysis.pdf

 

How to Discuss a Case – page 97

https://edisciplinas.usp.br/pluginfile…/0/Case%20Study%20Handbook%20vf.pdf?..

 

Writing a Case Study Analysis

http://college.cengage.com/business/resources/casestudies/students/writing.htm

 

 

What is Strategy?

https://www.youtube.com/watch?v=3Hd88eBgkw0

 

http://www.slideshare.net/dmarthen/what-is-a-strategy-michael-porter-harvard-business-review

 

With commentary (1 hour)

https://www.youtube.com/watch?v=Zq9-JT8moU4

 

Global Strategy Lynda.com

https://www.lynda.com/Business-Skills-tutorials/What-global-company/373562/429040-4.html?srchtrk=index%3a0%0alinktypeid%3a2%0aq%3aglobal+strategy%0apage%3a1%0as%3arelevance%0asa%3atrue%0aproducttypeid%3a2

 

Global Strategy

Part 1

https://www.youtube.com/watch?v=niio9ZV5x_k&list=PL7609FAD6BECAD94B&index=7

 

Part2

https://www.youtube.com/watch?v=nYHCSCk8xSU&list=PL7609FAD6BECAD94B&index=9

 

Factors to Consider Before Expanding Your Company/Business Globally

https://www.youtube.com/watch?v=RWF3WtFhwYs

 

Pankaj Ghemawat: World 3.0

https://www.youtube.com/watch?v=bEwP54pp5BI

 

Global strategy – is business really global?

https://www.youtube.com/watch?v=tB4n4-7Otfs

 

Competitive Advantage

http://www.quickmba.com/strategy/competitive-advantage/

 

Competitive Advantage

https://www.youtube.com/watch?v=QPu4v_Ae0Vc

 

Globalization

http://sociology.emory.edu/faculty/globalization/theories03.html

 

Global Strategy

http://www.slideshare.net/aparnapriyadarshini/global-strategy-3448068?qid=67a94e32-67dc-4509-b5f5-9fefe2036b95&v=default&b=&from_search=3

2

 

Workshop – Module 1

1, 2, 3, 4 and 5

Workshop on case studies, financial accounting, ratios, cost/benefit analysis, and strategic analysis tools

 

Case Study practice: Nestlé Ice Cream in Cuba, by Russell Walker; Kyle Bell

Discussion of Strategy

 

Prepare for Module #1 Case Study presentation and paper for Week 3

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Strategic Management and Strategy tools:

http://www.strategicmanagementinsight.com/topics/strategic-management-planning.html

 

http://www.strategicmanagementinsight.com/topics/strategic-planning-process.html

 

Analysis Tools

 

http://www.cimaglobal.com/Documents/ImportedDocuments/cid_tg_strategic_analysis_tools_nov07.pdf.pdf

 

Five Forces

https://www.youtube.com/watch?v=mYF2_FBCvXw

PESTLE

http://pestleanalysis.com/what-is-pestle-analysis/

McKinsey 7S

http://www.mindtools.com/pages/article/newSTR_91.htm

VRIO

http://www.strategicmanagementinsight.com/tools/vrio.html

ADL Matrix

http://www.valuebasedmanagement.net/methods_adl_matrix.html

Porter’s Diamond

https://www.youtube.com/watch?v=_086WqQYxOk

 

Balanced Scorecard

https://www.youtube.com/watch?v=AdXt8BfiGJg

 

Strategy Map

http://www.valuebasedmanagement.net/methods_strategy_maps_strategic_communication.html

Lean https://www.mindtools.com/pages/article/newSTR_44.htm

Kaizen

https://www.mindtools.com/pages/article/newSTR_97.htm

Ratios

http://www.investopedia.com/university/ratios/

EDGAR

http://www.sec.gov/cgi-bin/viewer?action=view&cik=1048286&accession_number=0001445305-14-002746&xbrl_type=v#

 

Pine and Gilmore Experiential Economy

http://rushkolnik.ru/tw_files/4995/d-4994348/7z-docs/4.pdf

 

 

 

3

 

Presentation, discussions, and debate on Module 1 Case Studies

 

 

1, 2, 3, 4 and 5

Qualitative and quantitative analysis. HR, Brand, and Change Management, and option analysis.

 

Module #2 Case Study paper and presentation

 

Discussion #1 closed at end of week

 

Start new thread, Discussion #2, on BB Discussion board

 

For Presentation in-class in Week 3:

Louis Vuitton

by Mary M. Crossan, Manu Mahbubani

 

or

 

Banyan Tree: Sustainability of a Brand During Rapid Global Expansion

Ali Farhoomand; Pauline Ng; Cathy Enz

 

Chipotle Mexican Grill, Inc.: Food with Integrity

Ram Subramanian

 

or

 

Grolsch: Growing Globally

Pankaj Ghemawat; Jordan Mitchell

4

 

Workshop – Module 2

1, 2, 3, 4 and 5

International Expansion, Mergers, Distribution, Vertical Integration, Supply Chain Management, Economies of Scale CAGE Framework, ADDING VALUE Scorecard

 

Prepare for Module #2 Case Study presentation and paper for Week 5

 

New Ways to Win in Emerging Markets

https://www.strategy-business.com/article/The-New-Ways-to-Win-in-Emerging-Markets?gko=7f566&utm_source=itw&utm_medium=20170425&utm_campaign=resp

 

Cage Framework

https://www.youtube.com/watch?v=7FpUJaG7uMk

 

CAGE Analysis

http://catalog.flatworldknowledge.com/bookhub/3158?e=fwk-168388-ch10_s04

http://www.mannaz.com/wp-content/uploads/2012/01/the-cage.pdf

 

55 slides – start slide #5

http://www.slideshare.net/ProfessorMathur/global-strategy-and-entering-foreign-markets-the-cage-distance-framework?qid=25c99592-7988-4c8f-9cb7-fc887249f663&v=qf1&b=&from_search=1

 

The World is Flat-7 minutes

https://www.youtube.com/watch?v=xrec4U3JiNc&list=PLLAYiBoC_Gdvw88sQh_NTCQD1U_ZIrgdx&index=3

 

https://www.youtube.com/watch?v=oM2BguxRSyY&list=PLLAYiBoC_Gdvw88sQh_NTCQD1U_ZIrgdx&index=4

 

Ted Talk- Pankaj Ghemawat 17min.

 

https://www.youtube.com/watch?v=KPNn880KWfU

 

World 3.0

 

https://www.youtube.com/watch?v=bEwP54pp5BI&list=PLAQ-TgFi5xlaeFBOvpDkISMUXst1bhnbi&index=2

 

Advice for Global Expansion; Understanding true degree of globalization to guide corporate strategy

 

https://www.youtube.com/watch?v=ZK6QLOYGM1s

 

Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter, Pankaj Ghemawat

 

http://books.google.ca/books?id=8iPXgr7oJ9MC&printsec=frontcover#v=onepage&q&f=false

 

Book of Cases

https://cb.hbsp.harvard.edu/cbmp/product/2722-HBK-ENG

 

Global Value Creation: The ADDING Value Scorecard, Pankaj Ghemawat

http://catalog.flatworldknowledge.com/bookhub/reader/5579?e=dekluyverglobstrat_1.0-ch03_s01#dekluyverglobstrat_1.0-ch03_s02

 

https://dennisbarber.wordpress.com/2015/06/23/pankaj-ghemawats-aaa-framework-to-evaluate-global-strategy/

 

Good basic AAA Framework Overview

http://webcache.googleusercontent.com/search?q=cache:XJKVkcaO3f8J:kimboal.ba.ttu.edu/MGT%25205384%2520FL%25202010/001/Managing%2520Differences%2520-%2520FINAL.pptx+&cd=1&hl=en&ct=clnk&gl=ca

Levers chpt 4: Adaptation: Adjusting to Differences: Strategies for Global Value Creation,

http://cb.hbsp.harvard.edu/cbmp/product/2618BC-PDF-ENG

5

 

Presentation, discussions, and debate on Module #2 Case Studies

 

 

 

1, 2, 3, 4 and 5

International Expansion, Mergers, Distribution, Vertical Integration, Supply Chain Management, Economies of Scale

 

Discussion, #2 closed at end of week

 

Start new thread, Discussion #3, on BB

 

For Presentation in-class in Week 5:

Brasil Foods

by David E. Bell, Natalie Kindred

Source: Harvard Business School

Tricon Restaurants International: Globalization Re-examined drag item

Pankaj Ghemawat; Tarun Khanna

 

or

 

Colgate Max Fresh: Global Brand Roll-Out

John A. Quelch; Jacquie Labatt-Randle

 

or

 

ZARA: Fast Fashion

Pankaj Ghemawat; Jose Luis Nueno

 

6

 

Workshop – Module 3

1, 2, 3, 4 and 5

Emerging markets, entrepreneurship, small business, scarcity, quality, exclusivity, nationalization /branding

 

Prepare for Module #3 Case Study presentation and paper for Week 7

 

Integration – Responsiveness Framework

 

http://www.authorstream.com/Presentation/pankaj_401-1268803-integration-responsiveness-framework/

 

http://www.google.ca/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0CCIQFjAA&url=http%3A%2F%2Fwww.springer.com%2Fcda%2Fcontent%2Fdocument%2Fcda_downloaddocument%2FChapter%2B12_17_0711%2BKompatibilit%25C3%25A4tsmodus.pdf%3FSGWID%3D0-0-45-1264040-p174239562&ei=6a-hVMPRDIf4yATNi4LADA&usg=AFQjCNGX4jAVAJ0x1LpfrkajEYKUx7s5xg&sig2=P5iN9BTDMSA52cQQ5wBAxg&bvm=bv.82001339,d.aWw

 

SWOT Analysis

http://www.slideshare.net/mbfaccioli/swot-analysis-overview?qid=aa9069c1-47f7-4d3c-9ee1-2daa3c0717ab&v=default&b=&from_search=6

http://www.slideshare.net/EssayUK/an-introduction-to-swot-analysis?qid=aa9069c1-47f7-4d3c-9ee1-2daa3c0717ab&v=default&b=&from_search=5

Entrepreneurship

https://www.youtube.com/watch?v=Xcsp0486olY

Guerilla Marketing

https://www.youtube.com/watch?v=WeoPsLIZvBg

http://www.guerrillacheesemarketing.com/types-of-guerrilla-marketing-defined/#ixzz40GmsZXdo

Bootstrapping

https://www.youtube.com/watch?v=udX-yoz5Pro

Buzz Marketing

https://www.youtube.com/watch?v=KErmLS_Pyos

Viral Marketing https://www.youtube.com/watch?v=7fXEgO2iL7Y

https://www.youtube.com/watch?v=DWai4qCxr9s

Ambush Marketing

http://www.marketing-schools.org/types-of-marketing/ambush-marketing.html

http://www.businessinsider.com/best-ambush-marketing-campaigns-2012-6#rona-recycles-apples-leftover-paint-1

Entrepreneurial marketing

http://www.unternehmbar.net/fileadmin/UnternehmBAR_und_SG/SQ/sqlit_kraus.pdf

Global entrepreneurship

https://hbr.org/2008/12/the-global-entrepreneur

Entrepreneurship in transitional economies

http://link.springer.com/article/10.1023/A:1011159216578#page-1

 

Related Articles:

A Better Way to Map Brand Strategy:

http://www.ivey.uwo.ca/news/knowledge/2015/5/niraj-dawar-a-better-way-to-map-brand-strategy/

The New Science of Customer Emotions:

https://hbr.org/2015/11/the-new-science-of-customer-emotions

 

Rediscovering Customer Segmentation:

http://www.viewpointlearning.com/wp-content/uploads/2011/04/segmentation_0206.pdf

 

Rethinking Marketing:

https://hbr.org/2010/01/rethinking-marketing

 

The Buzz on Buzz:

https://hbr.org/2000/11/the-buzz-on-buzz

 

7

 

 

INTERSESSION WEEK

 

8

 

Presentation, discussions, and debate on Module #3 Case Studies

 

 

1, 2, 3, 4 and 5

Global dynamics, emerging markets, entrepreneurship, standardization, process, brand.

 

Discussion, #3 closed at end of week

 

Start new thread, Discussion #4, on BB

 

For Presentation in-class in Week 7:

Meizhou Dongpo Restaurant Group

F. Warren McFarlan; Weiku Wu; Jia Guo

           

or

 

Global Wine War 2009: New World versus Old drag item

Christopher A. Bartlett

 

or

 

BRL Hardy: Globalizing an Australian Wine Company

Christopher A. Bartlett

or

 

Emirates Airline: Connecting the Unconnected

Juan Alcacer; John Clayton

 

9

 

Workshop –Module 4

 

 

1, 2, 3, 4 and 5

Business Models/

Expansion/

Financing, franchising,

ROI, ROC, cash flow

 

Discussion, #4 closed at end of week

 

Start new thread, Discussion #5, on BB

 

Prepare for Module #4 Case Study virtual presentation and paper for Week 10 – see https://support.office.com/en-us/article/Record-a-slide-show-with-narration-and-slide-timings-0b9502c6-5f6c-40ae-b1e7-e47d8741161c

For instructions on how to record in PPT. Please post on BB. Every group will have to respond to another group’s presentation with 4 questions/challenges (one for each group member). The presenting group will respond to the other group’s questions.

 

 

Cash flow

http://www.slideshare.net/MohdAadil/cash-flow-analysis-12201160?related=4

 

https://www.youtube.com/watch?v=IHWIzDcWWT8

 

https://www.slideshare.net/BachirJamali/cash-flow-analysis-6307694?next_slideshow=1

 

NPV

http://www.slideshare.net/professorsimplysimple/net-present-value-13554459?related=4

PV

http://www.accountingcoach.com/present-value-of-a-single-amount/explanation/3

Cash Flow NPV

http://www.investopedia.com/ask/answers/021115/what-formula-calculating-net-present-value-npv-excel.asp

Financing

http://www.slideshare.net/lovablerscal/fm-29807230?qid=d8904c54-1e78-48f0-8367-e3eceff7d60a&v=qf1&b=&from_search=3

http://www.businessfinanceguide.net/short-term-business-finance.php

https://www.tutorialspoint.com/international_finance/long_and_short_term_financing.htm

 

https://www.extension.iastate.edu/agdm/wholefarm/html/c5-92.html

 

ROI

http://www.slideshare.net/miketurco/how-to-calculate-roi?qid=37ca4c66-3ca4-4fa5-a5fe-961c0546419b&v=default&b=&from_search=9

ROCE

http://www.investopedia.com/terms/r/roce.asp

 

ROC

https://www.youtube.com/watch?v=9T6ZPYYu_Dk

 

Franchising

http://www.slideshare.net/Amoytotso/franchising-intro?related=1

https://www.youtube.com/watch?v=6fidL51oakg

https://www.youtube.com/watch?v=746GSFWLMTA

Benefits of:

https://www.youtube.com/watch?v=KCObP7-5dwE

Downside of:

https://www.youtube.com/watch?v=aSBhmZ8doRk

10

 

Module #4 Case Studies, to be posted to BB

 

 

 

1, 2, 3, 4 and 5

Business Models/

Expansion/

Financing, franchising,

ROI, ROC, cash flow, sustainable competitive advantage

 

Discussion, #5 closed at end of week

 

 

 

 

Martin Blair and Martin Blair and Spreadsheet Supplement

by Howard H. Stevenson, Michael J. Roberts

 

or

 

Porcini’s Pronto and Spreadsheet Supplement drag item

James L. Heskett; Richard Luecke

 

or

 

Boston Chicken, Inc.

Paul M. Healy

or

 

Brannigan Foods: Strategic Marketing Planning

John A. Quelch; James Kindley

 

11

 

Final Exam

 

1, 2, 3, 4 and 5

Final Exam – Individual presentation, paper, and defense

Individual Final Exam Cases will be individually assigned and downloaded through HBS Coursepack

 

12

 

Final Exam

 

1, 2, 3, 4 and 5

Final Exam – Individual presentation, paper, and defense

Individual Final Exam Cases will be individually assigned and downloaded through HBS Coursepack

 

13

 

Final Exam

 

1, 2, 3, 4 and 5

Final Exam – Individual presentation, paper, and defense

Individual Final Exam Cases will be individually assigned and downloaded through HBS Coursepack

 

Please note: this schedule may change as resources and circumstances require.

For information on withdrawing from this course without academic penalty, please refer to the College Academic Calendar: http://www.georgebrown.ca/Admin/Registr/PSCal.aspx

 

 

 


 

Additional Materials

 

Lynda

Anil Gupta>

Global strategy

Competitive strategy

 

Book of Cases

https://cb.hbsp.harvard.edu/cbmp/product/2722-HBK-ENG

 

 

 

 

Cases for Future Consideration:

 

 

Intrapreneurship at Alcatel-Lucent

Simon Parker; Chandra Sekhar Ramasastr

 

Subjects Covered:

Enhancing collaboration; Exit plans; Industry structure; Information management; Innovation; Leverage

 

Global Knowledge Management at Danone (A)

Amy C. Edmondson; Bertrand Moingeon; Vincent Dessain; Ane Damgaard Jensen

Subjects Covered:

Human resource management; Knowledge management; Leadership; Learning organization; Networking; Organizational culture

Apple (in 2013): How to Sustain a Competitive Advantage?

Frank T. Rothaermel

Subjects Covered:

Business models; Innovation; Leadership; Values; Vision

Special Economic Zones in India: Public Purpose and Private Property (A)

Laura Alfaro; Lakshmi Iyer

Subjects Covered:

Business & government relations; Deregulation; Economic development; Economic policy; Export assistance; Foreign direct investment; Foreign investment; Industrial policy; Manufacturing; Property rights; Special Economic Zones

Ritz-Carlton Hotel Co. and Supplement

Subjects Covered:

Brands; Change management; Human resource management; Innovation; Operations management; Organizational behavior

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