Unit VI Article Critique
Your task is to offer a detailed critique of a peer-reviewed article, which you can locate in the CSU Online Library. The
article must be related to international marketing.
In your critique, address the following questions:
What are the main points and arguments of the author(s)?
What is your opinion of the article?
How can the points and arguments of the author(s) be applied to the lesson in this unit? (Some examples include
the marketing mix, marketing orientation, and organizational structure.)
The critique should be a minimum of two pages in length in APA style; however, a title page, a running head, and an
abstract are not required. Be sure to cite and reference all quoted or paraphrased material appropriately in APA style.
The unit lesson explains five international marketing philosophies. Which orientation mostly applies to Maytag’s washers and dryers? Explain why.
Originally posted 2018-01-23 20:28:19.