Order Custom Written LBM716 Research Methods Coursework

By March 25, 2018Academic Papers

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Module title

LBM716 Research Methods

Level

7

Module Author

Credit value

 

20

ECTS* Credits

10

Module type

Core

Notional learning hours

200

 

Assessment 2 (60% Mark): Proposal submission

An individual project that demonstrates the ability to design a research proposal which may be linked to developing ideas for student’s final capstone project (although making this link is not a formal requirement). An additional requirement includes a reflection on how students may apply research methods skills for their course of study, identify other key skills that may be needed and think about the broader impact of research (on professional development, for example)

 

Students are required to complete a Research Proposal of 3000 words as the basis for a future Dissertation, Start-up or Live Business project. This is to be submitted by 23:59 on Wednesday 7th  May 2018. 

 

This is the 2nd assessed component and is worth 60% of the marks. This module is a pre-requisite to progression onto your final project (in semester 3).

 

Rationale

The assessment acknowledges the importance of formulation and clarification of the topic as the starting point of the research process. It is designed to demonstrate the value of detailed critical reading and planning, evaluation and re-evaluation of ideas presented in an effectively structured manner. Such a process should lead to students possessing a clearer idea of what they want to research, why that research is important and how they intend to carry it out. A proposal should demonstrate what you intend to do, why and how. Think of any type of proposal you might do in a business context – the basis is the same. You are in some ways ‘pitching’ your idea. In this case it’s your research idea.

 

2.2 Assessment Criteria

 

The PROPOSAL will be assessed according to the following criteria:

 

  • Defining the research question(s) and setting in business context:
  • Review of current thinking: range of sources and critical evaluation
  • Methodology
  • Project management: setting a time plan and delivering against it:
  • Written communication:

 

 

All learning outcomes will be assessed and you are advised to look at the marking criteria that will be used (see below). These show how marks are allocated to each of the key points above.

           

During the module, 1st and 2nd formative 1:1 consultations will be organized to look at how far you have developed the following broad aspects :

 

Scope of Research

·      Proposed title

·      Aims/objectives

·      Research question / hypothesis

·      Justification for the research both on business and academic grounds

 

Market analysis / current research and literature review

 

Research Design

1.     The primary research approach (think methodology) and strategy

2.     The sampling strategy

3.     How data are to be analyzed

4.     Issues concerning validity, reliability and generalizability

5.     Limitations

 

You must offer a full justification for the choices you have made.   This is because a good methodology chapter should explain clearly what you intend to do, how you intend to do this and why you intend to do it this way.

 

 

 

 

 

 

 

 

 

MA Luxury Brand Management
1st and 2nd Marker Mark Sheet for LBM716 Research Proposal

Name of student

 

Title of report

 

1st marker

2nd marker

 

 

Research Proposal  

Weight %

Mark                 

 

1. Preliminaries & Introduction: Clear outline of contents and Introduction. Clear identification of research topic, set in a business and academic framework with clear objectives and aims which all provide an overview of what is written in the rest of the report. Students may include an abstract or executive summary.

5

 

 

2. Market analysis / Literature Review: Critical understanding and application of current research (literature) which is relevant to the chosen topic. In-depth knowledge of what others have done or written on the subject; clear understanding of relevant theoretical concepts; and convincing links made to current research or commentary.  A clear understanding of the key issues within the luxury market must be demonstrated. 

40

 

 

3. Methodology: Clear evidence that links have been made with the review of current research. Aims and objectives have been addressed through a clear hypothesis or research question.  Demonstrates the ability to apply research knowledge which includes a sound choice of; research design, research strategy, sampling, philosophy and analysis which are clearly relevant to the proposed area of study.  Knowledge of the limitations, validity and generalizability of research must also be demonstrated. Demonstrates a clear understanding of how this is applied and relevant to their chosen project type (start-up, live business project or dissertation).

30

 

 

4. Overall impression of the research idea and links made throughout the proposal Has developed a research idea which is relevant and topical within the global luxury/premium context and to their possible final project choice. Has clearly shown the links between each section and has unpinned knowledge with thorough reading of research methods theory whilst demonstrating practical application of knowledge and skills within the luxury/premium sector. Has demonstrated a clear understating of the project timeline and key elements of implementing a research project.

2 0

 

 

5. Presentation, layout, referencing formatting: Presentation and layout in an appropriate form. Generally observed the expected length of a 3,000 word core-report  formatted and referenced (using the Harvard-method) in an appropriately professional manner, with correct spelling and grammar, using tables, diagrams, illustration pictures and graphs effectively.

5

 

 

 

Total mark for Group Report 100% weighting.

 

100

 

 

MARKS AGREED: Agreed Mark between 1st and 2nd markers.

 

 

 

 

Signature

Date

 

 

 

2nd marker

 

 

 

           

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Marking Criteria for Proposal

 

Mark range

Preliminaries & Introduction

Market analysis / Literature Review

Methodology

Overall impression of the research idea and links made throughout the proposal

Presentation, layout, referencing formatting

70%+

Clear outline of contents and Introduction. Clear identification of research topic, set in a business and academic framework with clear objectives and aims which all provide an overview of what is written in the rest of the report.

Critical understanding and application of current research (literature) which is relevant to the chosen topic. In-depth knowledge of what others have done or written on the subject; clear understanding of relevant theoretical concepts; and convincing links made to current research or commentary.  A clear understanding of the key issues within the luxury market must be demonstrated. 

Clear evidence that links have been made with the review of current research. Aims and objectives have been addressed through a clear hypothesis or research question.  Demonstrates the ability to apply research knowledge which includes a sound choice of; research design, research strategy, sampling, philosophy and analysis which are clearly relevant to the proposed area of study.  Knowledge of the limitations, validity and generalizability of research must also be demonstrated. Demonstrates a clear understanding of how this is applied and relevant to their chosen project type.

Has developed a research idea which is relevant and topical within the global luxury/premium context and to their possible final project choice. Has clearly shown the links between each section and has unpinned knowledge with thorough reading of research methods theory whilst demonstrating practical application of knowledge and skills within the luxury/premium sector. Has demonstrated a clear understanding of the project timeline and key elements of implementing a research project.

Presentation and layout in an appropriate form. Generally observed the expected length of a 3,000 word core-report  formatted and referenced (using the Harvard-method) in an appropriately professional manner, with correct spelling and grammar, using tables, diagrams, illustration pictures and graphs effectively.

60-69%

Overall clear outline of contents and Introduction. The identification of research topic is quite clear, with minor imperfections in the aim or objectives. The link  with the business and academic framework is clear.

Good understanding and application of current research (literature) which is overall relevant to the chosen topic. Knowledge of what others have done or written on the subject; good understanding of relevant theoretical concepts; and quite good links made to current research or commentary.  There is a general understanding of the key issues within the luxury market.

Good evidence that links have been made with the review of current research. Aims and objectives have been addressed through a quite clear hypothesis or research question.  Demonstrates the ability to apply research knowledge which includes a good choice of; research design, research strategy, sampling, philosophy and analysis which are clearly relevant to the proposed area of study.  Good knowledge of the limitations, validity and generalizability of research must also be demonstrated. Demonstrates a good understanding of how this is applied and relevant to their chosen project type.

Has developed a research idea which is relevant and topical within the global luxury/premium context and to their possible final project choice. Has quite clearly shown the links between each section and has unpinned knowledge with thorough reading of research methods theory whilst demonstrating practical application of knowledge and skills within the luxury/premium sector. Has demonstrated quite a clear understanding of the project timeline and key elements of implementing a research project.

Presentation and layout generally appropriate. Generally observed the expected length of a 3,000 word core-report  formatted and referenced (using the Harvard-method) with minor imperfections in spelling and grammar. tables, diagrams, illustration pictures and graphs are used quite effectively.

50-59%

Fair outline of contents and Introduction. The research topic has been identified, although the links with the aims and objectives and/or with business and academic framework are not so clearly stated or evident.

Fair understanding and application of current research (literature) which is generally relevant to the chosen topic. Fair knowledge of what others have done or written on the subject, with a few gaps; fair understanding of relevant theoretical concepts; links to current research or commentary at times missing. Little understanding of the key issues within the luxury market.

Fair evidence that links have been made with the review of current research. Aims and objectives have been addressed through a fairly clear hypothesis or research question.  Demonstrates the ability to apply research knowledge which includes a fair choice of; research design, research strategy, sampling, philosophy and analysis which are fairly relevant to the proposed area of study. limitations, validity and generalizability of research are not clearly assessed or demonstrated. Demonstrates a fair understanding of how this is applied and fairly relevant to their chosen project type.

Has developed a research idea which is fairly relevant and topical within the global luxury/premium context and to their possible final project choice. Has in general shown the links between each section, although some links are missing; has not always unpinned knowledge with thorough reading of research methods theory whilst demonstrating practical application of knowledge and skills within the luxury/premium sector. Has  not demonstrated understanding of the project timeline and key elements of implementing a research project.

Presentation and layout not always appropriate. the expected length of a 3,000 word core-report is not respected. Fair referencing (using the Harvard-method) with major imperfections in spelling and grammar. tables, diagrams, illustration pictures and graphs are not always used effectively.

MF

40-49%

Poor outline of contents and Introduction. The research topic has been identified but it is not set within a business and academic framework. Aims and objectives are poorly linked. The reader is unclear on what is written in the report

Poor understanding and application of current research (literature) which is not always pertinent to the chosen topic. Poor knowledge of what others have done or written on the subject, with a major gaps; poor understanding of relevant theoretical concepts; links to current research or commentary missing. Poor understanding of the key issues within the luxury market.

Little evidence that links have been made with the review of current research. Poor assessment of aims and objectives through a poor hypothesis or research question.  Demonstrates the ability to apply research knowledge which includes a poor choice of; research design, research strategy, sampling, philosophy and analysis which are generally not relevant to the proposed area of study. limitations, validity and generalizability of research are not assessed or demonstrated. Demonstrates a poor understanding of how this is applied and irrelevant to their chosen project type.

Poor development of a  research idea which can be relevant and topical within the global luxury/premium context and to their possible final project choice. Poor evidence of the links between each section; has not always unpinned knowledge with thorough reading of research methods theory whilst demonstrating practical application of knowledge and skills within the luxury/premium sector. Poorly demonstrated understanding of the project timeline and key elements of implementing a research project.

Presentation and layout not appropriate. the expected length of a 3,000 word core-report is not respected. Poor referencing (using the Harvard-method) with major imperfections in spelling and grammar. tables, diagrams, illustration pictures and graphs are not used effectively.

30-39%

 Inexistent or totally unclear outline of contents and Introduction. The research topic hasn’t been identified, there is no evident link with a  business and academic framework. Aims and objectives are missing.

No application of current research (literature); when it is done, this is not pertinent to the chosen topic. No evidence of knowledge of what others have done or written on the subject; no understanding of relevant theoretical concepts; missing links to current research or commentary missing. key issues within the luxury market are also missing.

No evidence that links have been made with the review of current research. No assessment of aims and objectives in the light of hypothesis or research question.  It does not demonstrates any ability to apply research knowledge which includes a very poor choice of; research design, research strategy, sampling, philosophy and analysis which are not relevant to the proposed area of study. limitations, validity and generalizability of research are not assessed or demonstrated. Unclear understanding of how this is applied and irrelevant to their chosen project type.

No development of a  research idea which can be relevant and topical within the global luxury/premium context and to their possible final project choice. No evidence of the links between each section; has not unpinned knowledge with thorough reading of research methods theory whilst demonstrating practical application of knowledge and skills within the luxury/premium sector. No understanding of the project timeline and key elements of implementing a research project.

Presentation and layout not appropriate. the expected length of a 3,000 word core-report is not respected. No referencing (using the Harvard-method) with major imperfections in spelling and grammar. tables, diagrams, illustration pictures and graphs are not used effectively.

 

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