Order Custom Written Social Marketing Brief Coursework

By March 25, 2018Academic Papers

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Assignment Brief

 

Police issue child safety warning over Snapchat maps update that reveals users’ locations

Snapchat Maps

 

Police forces have raised child safety concerns about a new Snapchat feature that reveals users’ locations amid fears it could be used for stalking.

Parents have been warned to turn off “Snap Maps” on their children’s phones after Snapchat, which is wildly popular among teenagers, introduced the location-sharing mode this week.

The feature displays a map of nearby friends, showing their latest location gathered using a smartphone’s GPS sensor.  Users of the app can also search for locations such as individual schools, with the app displaying public photos and videos sent by students.

While the feature is designed to help friends meet up or attend events together it has raised fears that it could be abused. Preston Police said on its Facebook page: “Obviously this may cause concern for certain users, particularly those who have young children who use the app.”

It said users could change the settings to a private mode that does not share their location with anyone.

A spokesperson for the National Society for the Prevention of Cruelty to Children said: “It’s worrying that Snapchat is allowing under 18s to broadcast their location on the app where it can potentially be accessed by everyone in their contact lists. 

“With public accounts, this will include those who are not known to the user. This highlights why it’s vital children are automatically offered safer accounts on social media to ensure they are protected from unnecessary risks.”

The UK Safer Internet Centre said: “It is important to be careful about who you share your location with, as it can allow people to build up a picture of where you live, go to school and spend your time.

“Given how specific this new feature is on Snapchat – giving your location to a precise pinpoint on a map – we would encourage users not to share their location, especially with people they don’t know in person.”

Parents can turn the feature off on children’s phones by setting the app to “ghost mode”. 

“The safety of our community is very important to us and we want to make sure that all Snapchatters, parents and educators have accurate information about how the Snap Map works,” said a spokesperson from the company.

“With Snap Map, location-sharing is off by default for all users and is completely optional. Snapchatters can choose exactly who they want to share their location with, if at all, and can change that setting at any time. It’s also not possible to share your location with someone who isn’t already your friend on Snapchat, and the majority of interactions on Snapchat take place between close friends.”

Source: Field, M. (2017) The Telegraph, 23rd June

 

4000words reviewing your team’s presentation on the social marketing brief.

 

Two objectives/purposes of the report:

1.     To summarise (briefly and clearly) the social marketing strategy and plan you have developed in your group.  This is NOT an essay assignment about Social Marketing.

2.     To demonstrate your own understanding of Social Marketing theory and practice. To do this:

·    You must identify weaknesses in your group plan (which may be highlighted by tutor feedback)

·    Address these weaknesses through your individual research, reading of and reference to industry examples and theory.

·    Critical thinking and evaluation is a key component here

·    Remember, the theoretical concepts you may not have had a chance to explore in your presentations can be brought in here to help your evaluation

 

The individual report requires you to evaluate your group’s work based on the following criteria:

·      Comprehensiveness, use of appropriate theory to develop insight into, and a strategy for tackling, a social issue or problem. 

·      Critical thinking 

·      Quality of thought 

·      Quality of effort in gathering information from relevant sources 

·      Referencing (refer to the Online Skills Module) 

 

 

Marking Criteria

Marks allocated to criteria:

Technical accuracy

 

This covers presentation, such as clear layout, grammar and spelling.  There should be an account of how your team developed its response to the brief. It also covers the accurate referencing of authors, books, papers and articles as well as the accurate reproduction of any models or theories used.

 

10

Background of plan

 

This reflects your understanding and analysis of the brief and plan, its purpose and focus. This should include your situational analysis.

 

10

Application of models

 

Academic and theoretical models must be used. This measures how well they are understood and applied.  You must evaluate these with respect to the brief and in reflecting on your proposed plan.

 

20

Research

 

This covers consideration of target audiences/segments, competitive elements and identification of attitudes, beliefs, motivations etc Your research methods and findings must be clearly reported. Appropriate use of secondary and primary data sources must be in evidence.

 

20

Strategy elements

 

You MUST set out your strategy for behaviour change and this MUST be justified with reference to research. You should include a statement that sums up the desired positioning from the point of view of the target audience.  This also covers the marketing mix elements (upstream and downstream) that are recommended

 

20

Reflection

 

You should be able to demonstrate taking an objective viewpoint of your own work and evaluating its likely contribution to the social objective concerned.

 

20

 

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