Services Marketing Response Essay

By December 2, 2018Academic Papers

 

Please watch the following documentary: https://www.pbs.org/wgbh/frontline/film/generation-like/ Once you have watched, please answer the following questions in a written response to be submitted on Blackboard.
1. Use examples from the documentary to explain the terms “engagement,” “interaction,” “reach,” and “target.”

2. Explain what “Like”ing someone’s post on social media means to you.
3. Does knowing others “Like” what you “Like” influence you? Explain.
4. How are marketers using social media to build “brand trust”?
5. Are marketers being transparent or invisible when using technology as described in the documentary? 

Originally posted 2017-11-13 02:26:16.

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